sufiya963
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Do³±czy³: 09 Gru 2023
Posty: 2
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 Wys³any: Sob Gru 09, 2023 06:22 Temat postu: Rehabilitation of the SMS channel to communicate with conten |
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The old telephone SMS has been relegated to transactional functions and for marketing alerts. And it is still highly intrusive and annoying, but it is universal and very fast. And very safe. We close January, claiming its rehabilitation as one of the most effective channels that can be used in a content strategy .An intrusive channel left out in communication Its effectiveness is contrasted by its price, the conciseness of the transmittable information (160 characters, 20 more than the first tweets) and its annoying intrusion into the recipient's routine. An SMS is violent, even when the user has consented to receive it. It is associated with vital information, therefore, upon receiving it, the user tries to read it immediately and if he considers the message not essential, it will cause irritation.For these reasons,
When used in an issuing role, the channel has been relegated to remarketing, confirmation of commercial transactions and security operations.And yet, it can have a new life as an accessory, unidirectional and highly effective communication channel , using Country Email List the possibilities of audience hypersegmentation, structured microcontent and message personalization.The functions of SMS in this context can be the communication of:Key fixes . In conjunction with technical content , when an error is detected that can be fatal for a group of recipients of the information. For example, an ebook that general directors and production directors receive, and in which it is discovered that miles have been exchanged for kilometers. The personalized SMS warns of the error only to production managers, who will be the ones to apply the information. The sooner they receive it, the lower the risks and the greater the brand acceptance.
Information expansion . In support of studies and reports, SMS can transmit to specific audience groups the links from which selected recipients can download the tabulated data sets. The availability of this type of information, by its nature and the effects of poor or biased treatment, should only be available to a subset of the report's audience. The SMS channel discriminates against them.Essential updates . In intranets and extranets in which you communicate with different audience spheres in different areas of the content map, SMS is the most effective formula to inform only the concerned users of the availability of content of interest to them. The type of updated information that is transmitted should be restricted to that which will enable other activities: procedures, commercial actions, initiation of processes, etc.
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