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Dołączył: 28 Gru 2024
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 Wysłany: Sob Gru 28, 2024 10:47 Temat postu: Why Is It Critical to Optimize Your Mobile Checkout? |
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KFC
Everyone has heard of KFC, the American fast-food restaurant that operates globally. It is ranked among the 15 most popular fast-food chains in the US, showing that it’s got quite an effective marketing strategy.
Here are some key takeaways from ek leads KFC’s marketing experience:
Attracting influencers in Hong Kong by adding Instagrammable photo zones;
Selling extracted chicken bones in Japan for customers to use in ramen and hot pots, as these dishes are very popular in the country;
Gifting a Colonel Sanders bearskin rug as a reward in a creativity contest, making the prize crazy and memorable.
The company’s goal is to take risks and experiment in different areas to provide relevant strategies for each customer group. As we can see in the rankings, this seems to be working out pretty great for this food and beverage app.
Final Thoughts
Promoting food and drink apps requires applying omnichannel marketing to cover multiple areas simultaneously, constantly reminding users about your existence and staying in the flow. You must know your audience well enough to understand what might trigger their attention. The best practices gathered in this article are your ticket to effective marketing.
mCommerce is taking over the market: 59% of worldwide online visits are from mobile, with 43% from desktop. And the tendency keeps growing. Knowing this, brands with the best mobile checkout experiences will have a massive advantage over competitors who prefer to stick to one solution.
In this article, we’ll show you best practices for every step of the mobile checkout process and a couple of examples from successful brands.
What Is a Mobile Checkout?
Mobile Checkout is the process of completing an order checkout on a mobile device. This happens when a user places their orders online and makes payments on their phone; it begins when the customer visits the website, reviews the product catalog, and then purchases the product.
At this stage, users are often close to purchasing, but have to overcome internal and external obstacles. Below, you’ll discover how to make the mobile checkout stage smooth and effective by removing those obstacles.
As we’ve mentioned above, mobile traffic is higher than desktop traffic. Then why do so many companies prefer to stick to desktop eCommerce, and why should you choose the other way?
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